What should the 2018 FIFA World Cup™ Official Mascot be? In the first step of what will be a long creative journey, young Russians aged 8-16 are being invited to access an online platform and let their imagination run free as they submit their preferences in terms of the character type, as well as personal attributes and even a suggestion for a name.
In a press conference held in Moscow today, Russia 2018 ‘s Local Organising Committee (LOC) and FIFA have announced the start of the competition’s Official Mascot brand development campaign, by inviting the Russian public to participate in three co-creational activities which will take place between April 2015 and the end of 2016.
El primer paso para buscar la Mascota oficial del Mundial de Futbol Rusia 2018, se dio hoy en conferencia de prensa, invitando a jovenes Rusos de 8 a 16 años de edad para que ingresen a la plataforma del torneo y dejes sus preferencias en cuanto a termimos y caracteristicas, atributos personales y nombres para la mascota..
El Comite Organizador Local en Moscu y miembros de FIFA, anunciaron el comienzo de la competencia invitando al publico a participar en todas las actividades que arrancan en Abril y deben terminar a finales del 2016….